There are many different online payment solutions available for an eCommerce business. But the main question is if it will be suitable for your needs and if you will be able to use integrate it seamlessly with your website.
An online payment solution should be able to:
- Collect the necessary information needed from the customer to complete the purchase transaction and encrypt it, then send through an SSL connection to the merchant’s server onto the payment service provider through another SSL connection.
- Pass the information received through to payment processors to accept or deny authorization for the purchase request from the customer’s bank.
- Transfers the funds from the issuing bank to the merchant’s account
All this should be performed by the payment processing service within a few seconds of your customer filling out the purchase form for them to be able to get the shipping of their product processed immediately.
Once you have decided which of the online payment systems to place, the next thing to do is to integrate it with your business website so that you can already start receiving sales. There are several options that a payment service provider can offer you in terms of integration. But the best ones are the integration methods that even non-technical users can perform. This way, you won’t have to worry about going through the back-end of your website and doing complicated coding as developers do.
Here are the ways that you can integrate your payment solution to your online business:
However, this method requires your customer to get redirected away from your website to continue with the purchase. This can significantly decrease your chances of a sales conversion since buyers may not trust a third-party payment service or don’t have the patience to go through with loading another webpage.
The direct post method is another simple way that non-technical users can go with to integrate their payment solutions with their website. All you have to do is to establish an API connection between the service and your site. It enables your online business to process transactions on one webpage without having to get PCI compliance. The only thing is that it may not be as secure as the other methods of integration, so it is best to check on this with the payment provider.
The non-hosted method has a similar concept as with the direct post method. The only difference is that it can be more complicated and may require you to get your IT guy to do the integration for you. You will also have to get PCI compliance if you’re using this method since your server is the one who will be storing all of your customer’s transaction details. The good thing about this is that you can customize the system you have for payments to best suit your website’s needs.